To Jeezy’s legion of fans, his name is synonymous with hustle, grit, and the integrity to go out there and achieve your dreams. In his first book, Adversity for Sale: Ya Gotta Believe, Jeezy shares never heard stories of what it took for him to beat the odds and get out of the streets, his mindset he carefully honed to get an edge, and the lessons that changed his life and business.

Named after his well-respected father who disappeared when he was two, Wallo grew up in North Philadelphia with his mom, brothers, and grandmother, feeling pressure to achieve the success and reputation his father had on the streets. Wallace “Wallo267” Peeples spent twenty years in and out of the prison system before restarting his life and catapulting himself to unforeseen levels of social impact, cultural influence, and success. Now he shares his story with the trademark honesty that’s made him an inspiration to those who need it most.

Stephen A. Smith has never been handed anything, nor was he an overnight success. Growing up poor in Queens, the son of Caribbean immigrants and the youngest of six children, he was a sports-obsessed kid who faced struggles, from undiagnosed dyslexia to getting enough cereal to fill his bowl. As a basketball player at Winston-Salem State University, he got a glimmer of his true calling when he wrote a newspaper column arguing for the retirement of his own Hall of Fame coach, Clarence Gaines.

Fat Joe is a hip-hop legend, but this is not a tale of celebrity; it is the story of Joseph Cartagena, a kid who came of age in the South Bronx during its darkest years of drugs, violence, and abandonment, and how he navigated that traumatizing landscape until he found—through art, friendship, luck, and will—a rocky path to a different life. This memoir, written in Joe’s own intensely compelling voice, moves with the momentum of pulp fiction, but underneath the tragicomedy and riveting tales of the streets and the industry is a thought-provoking story about a generation of survivors.

Deion “Coach Prime” Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.

Charlamagne Tha God - the self-proclaimed "Prince of Pissing People Off", co-host of Power 105.1's The Breakfast Club, and "hip-hop's Howard Stern" - shares his unlikely success story as well as how embracing one's truths is a fundamental key to success and happiness.

For Nipsey Hussle, “The Marathon” was more than a mixtape title or the name of a clothing store; it was a way of life, a metaphor for the relentless pursuit of excellence and the willpower required to overcome adversity day after day. Hussle was determined to win the race to success on his own terms, and he wanted to see his whole community in the winner’s circle with him.

In his early 20s, Curtis Jackson, known as 50 Cent, rose to the heights of fame and power in the cutthroat music business. A decade ago, the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin's family. The series quickly became "appointment" television, leading to Jackson inking a four-year, $150 million contract with the Starz network - the most lucrative deal in premium cable history.

Kenny Smith was a star at the University of North Carolina before his storied NBA run, in which he won two championships with the Houston Rockets. His popularity skyrocketed when he joined TNT’s new show, Inside the NBA, which has thrived for twenty-four years and won multiple Emmys, receiving enormous acclaim for the insight, humor, social commentary, and unrivaled basketball coverage from Kenny Smith, Charles Barkley, Shaquille O’Neal, and Ernie Johnson, Jr. Kenny is known to fans for his laser-sharp analysis and eloquent observations of the basketball scene and culture.

Red Tails, George Lucas’s celebration of America’s first Black flying squadron, the Tuskegee Airmen, should have been a moment of victory for Doug Melville. He expected to see his great-uncle Benjamin O. Davis Jr.—the squadron’s commander—immortalized on-screen for his selfless contributions to America. But as the film rolled, Doug was shocked when he realized that Ben Jr.’s name had been omitted and replaced by the fictional Colonel A. J. Bullard. And Ben’s father, Benjamin O. Davis Sr., America’s first Black general who helped integrate the military, was left out completely.