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Marketing 5.0

Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Narrated by: Steve Menasche
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Publisher's Summary

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
©2021 John Wiley & Sons, Inc. (P)2021 Gildan Media
Marketing & Sales Personal Success Business Direct Marketing
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Profile Image for Rodrigo M.

everything you need to know to crack a job intervi

This book is full of concepts, insights and everything you need to flget thru a job interview or to do your actual job better. All concepts sometimes we listen but don't go research any further is explained and completed with real world examples.

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Profile Image for Bruce Warren

Rehash of things I already know

I am a huge Kotler fan but this book was poor. If you work in technology as I do there is very little new thinking here. I did enjoy the section on the different generations in the work force and society. It wasn’t new information but was described very well.

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