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Married to Marketing
- A Relationship Guide to Business
- Narrated by: B. Zachary Bennett
- Length: 2 hrs and 44 mins
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Publisher's Summary
For business owners, entrepreneurs, and other professionals who are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people.
Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. This audiobook shares information and explanations in a very understandable manner.
Some of the topics include:
- The core of marketing
- Business planning
- Customer targeting
- Brand development
- Messaging
- The relationship between sales and marketing
- Strategic planning
- The business launch
- And much more...