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  • Methods of Persuasion

  • How to Use Psychology to Influence Human Behavior
  • Written by: Nick Kolenda
  • Narrated by: Mike Norgaard
  • Length: 6 hrs and 6 mins
  • 4.7 out of 5 stars (13 ratings)

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Methods of Persuasion

Written by: Nick Kolenda
Narrated by: Mike Norgaard
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Publisher's Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda
Marketing & Sales Personal Success Consumer Psychology
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What listeners say about Methods of Persuasion

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Profile Image for Oren V.

Fun insightful book and excellent narration

A good cover of many topics that affect perceptions, brought in a light and fun way. The reader becomes part of an experience that demonstrates these principles presented
The narrator is one of the best I heard and adds so much value to the audio experience! Seriously good job.

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Profile Image for Alex Zaharik

Brilliant

Incredible information and presented simply and clearly. This book is top shelf material, I highly recommend it.

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