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Mobilizing Commitment in Your Organization

An Essential Competence for Leading Organizations in the 21st Century

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Mobilizing Commitment in Your Organization

Written by: Jennifer Kenny
Narrated by: Jennifer Kenny
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What is the most important responsibility of managers today? The answer is mobilization, says Jennifer Kenny, President of Emergent Management Consulting. Mobilizing your organization to meet a common goal requires gaining your employees' commitment to a shared future. Skills previously considered essential to success, such as problem solving, goal setting, and operations management, are by themselves no longer sufficient, says Kenny, if the organization lacks commitment, trust, and coordination. She outlines a new model where these principles are the cornerstone of all business processes and can be applied to leading an organization toward a unified and successful future.

(P) and ©1997 Stanford Alumni Association Management & Leadership Small Business & Entrepreneurship

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