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More From Less

How We Learned to Create More Without Using More

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More From Less

Written by: Andrew McAfee
Narrated by: Andrew McAfee
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From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources.

Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, polluting the air and water, and endlessly using up resources. Since the first Earth Day in 1970, the focus has been on radically changing course: reducing our consumption, tightening our belts, and learning to share and reuse. Is that argument correct?

Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we should do the opposite of what a decade of conventional wisdom suggests. Rather than reduce and conserve, we should rely on the cost-consciousness built into capitalism and the streamlining miracles of technology to create a more efficient world.

America—a large, high-tech country that accounts for about 25% of the global economy—is now generally using less of most resources year after year, even as its economy and population continue to grow. What’s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways.

What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven’t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory and “deeply engaging” (Booklist) account of how we’ve stumbled into an unexpectedly better balance with nature—one that holds out the promise of more abundant and greener centuries ahead. Consumer Behaviour & Market Research Economics Marketing & Sales Personal Success Social Sciences Sociology Capitalism Socialism Taxation Technology Business Natural Resource Economic disparity Marketing Africa Economic Inequality
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a good short read, house can a different perspective on everything that's been going on the last few years

optimism and a different perspective

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Very well thought out piece of research. What are we doing right and where we can do better. A plan that even conservatives can believe in!

Care about the environment- read this book

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