Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $23.31
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Joey Coleman
-
Written by:
-
Joey Coleman
About this listen
Popular speaker and consultant Joey Coleman talks to companies all over the country about how to turn a one-time purchase into a lifelong customer.
Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale. During that brief window, as quickly as the customer experiences joy, euphoria, and excitement, buyer's remorse sets in. Twenty to 70 percent of newly acquired customers won't make another purchase because a company neglected them at the exact moment they needed affirmation.
Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership. For instance:
- In the "Acclimate" stage, customers need language or totems that make them feel like part of a tribe. Take the software group that had to teach nontechnical users a fairly complex installation process. They turned the installation manual into beautiful puzzle that could be displayed when completed.
- In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognition. For instance, Sephora's VIB Rogue member welcome gift is a metallic card (private recognition) and a members-only shade of lipstick (for public display).
- By the final stage, "Advocate", customers have embraced tribal membership and are primed to offer powerful referrals. That's why Dropbox waits until a free trial has expired before offering hefty bonuses for referrals.
Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies to increase customer loyalty that listeners can customize based on industry and company size. His methodology has been incorporated by Hyatt Hotels, Zappos, and NASA to huge success. It requires minimal financial investment and will be fun for teams to implement. This audiobook is required listening for managers as well as for sales and marketing teams looking for nuts-and-bolts direction.
©2018 Joey Coleman (P)2018 Penguin AudioYou may also enjoy...
-
All In
- How Great Leaders Build Unstoppable Teams
- Written by: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
-
I’m going all in on my team!
- By Ali Turton Photography on 2024-01-05
Written by: Mike Michalowicz
-
Never Lose an Employee Again
- The Simple Path to Remarkable Retention
- Written by: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.
Written by: Joey Coleman
-
Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Written by: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
-
-
It's a good one
- By Mr Harries on 2020-02-21
Written by: Claire Diaz-Ortiz, and others
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Boring book and horrible Audio
- By ABC on 2023-12-10
Written by: Alex Hormozi
-
Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- Written by: Kindra Hall
- Narrated by: Kindra Hall
- Length: 7 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
-
-
Diamond in the Rough
- By C. L. Aingworth on 2020-05-12
Written by: Kindra Hall
-
The Making of a Manager
- What to Do When Everyone Looks to You
- Written by: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
-
-
ok
- By Sophie S on 2019-12-12
Written by: Julie Zhuo
-
All In
- How Great Leaders Build Unstoppable Teams
- Written by: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
-
I’m going all in on my team!
- By Ali Turton Photography on 2024-01-05
Written by: Mike Michalowicz
-
Never Lose an Employee Again
- The Simple Path to Remarkable Retention
- Written by: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.
Written by: Joey Coleman
-
Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Written by: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
-
-
It's a good one
- By Mr Harries on 2020-02-21
Written by: Claire Diaz-Ortiz, and others
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Boring book and horrible Audio
- By ABC on 2023-12-10
Written by: Alex Hormozi
-
Stories That Stick
- How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
- Written by: Kindra Hall
- Narrated by: Kindra Hall
- Length: 7 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
-
-
Diamond in the Rough
- By C. L. Aingworth on 2020-05-12
Written by: Kindra Hall
-
The Making of a Manager
- What to Do When Everyone Looks to You
- Written by: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
-
-
ok
- By Sophie S on 2019-12-12
Written by: Julie Zhuo
-
Ask
- The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
- Written by: Ryan Levesque
- Narrated by: Tom Parks
- Length: 6 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.
-
-
WoW ... grab your note book
- By Empowering Health Journeys on 2023-03-08
Written by: Ryan Levesque
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- Written by: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
-
21 year old car salesman
- By Parker Raaymakers on 2021-09-16
Written by: Alex Hormozi
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Written by: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
A giant ad for their product.
- By Brian Middleton on 2018-04-09
Written by: Donald Miller
-
Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- Written by: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
-
-
A simple message.
- By Adrian on 2021-11-05
Written by: Dan Sullivan, and others
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- Written by: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
-
Great concept on thinking bigger
- By Elan on 2024-08-26
Written by: Dan Sullivan, and others
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- Written by: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
A Super book and Super read
- By Anonymous User on 2023-08-17
Written by: Pat Flynn
-
Giftology
- The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
- Written by: John Ruhlin
- Narrated by: Drew Birdseye
- Length: 2 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
-
-
Great book
- By Susan Norton on 2023-11-23
Written by: John Ruhlin
-
One Decision
- The First Step to a Better Life
- Written by: Mike Bayer
- Narrated by: Mike Bayer, Dr. Phil Mcgraw
- Length: 6 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
It is estimated that we make approximately 35,000 decisions every day. Right now, there is at least one decision we can make that will have a powerful ripple effect across all aspects of our life. But One Decision isn't about taking one overwhelming big step; it's about starting with a single, important step that we have the choice to make every day: the decision to be authentic. To be you, and to do so without doubt, without second-guessing, without worry or anxiety.
-
-
Excellent book
- By Saintef on 2022-08-31
Written by: Mike Bayer
-
How Minds Change
- The Surprising Science of Belief, Opinion, and Persuasion
- Written by: David McRaney
- Narrated by: David McRaney
- Length: 9 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation.
-
-
Great summary of WHY people believe what they do.
- By Larissa Payne on 2024-08-10
Written by: David McRaney
-
The Toilet Paper Entrepreneur
- The Tell-it-Like-it-is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll
- Written by: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
-
-
100 business books in 1!
- By Cris MacIntosh on 2019-12-26
Written by: Mike Michalowicz
-
Elevate
- Build a Business Where Everybody Wins
- Written by: Tommy Mello
- Narrated by: Tommy Mello
- Length: 4 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tommy Mello, the Home Service Millionaire, shares what inspired him and how you can learn from his experiences. He quotes from his favorite successful business gurus and explains what it takes to get to the top. He teaches you his method for training and inspiring employees, teaching accountability, and improving performance for any size business. A lively discussion of what it takes to succeed.
-
-
Enthusiastic Listen
- By Anonymous User on 2024-02-21
Written by: Tommy Mello
-
No Rules Rules
- Netflix and the Culture of Reinvention
- Written by: Reed Hastings, Erin Meyer
- Narrated by: Jason Culp, Allyson Ryan
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
-
-
Too good for a headline. Please read my review.
- By Ryan Taylor on 2021-04-15
Written by: Reed Hastings, and others
What the critics say
“Joey's fanatical commitment to sales and customer experience has impressed me for many years. In this book, he spills his secrets and promises to create a massive shift in your company’s bottom line - and he even guarantees it!” (Chris Guillebeau, New York Times best-selling author of Side Hustle and The $100 Startup)
“Joey offers a balanced approach for forming incredible customer relationships without sacrificing the bottom line. Never Lose A Customer Again is the best (and most useful) book I've read in years.” (Michael Port, New York Times and Wall Street Journal best-selling author of Steal the Show)
“Gift this to every business owner you know; it's the detailed, how-to guide for today's customer relationships. Recommended!” (Jay Baer, founder of Convince & Convert and author of Hug Your Haters)
What listeners say about Never Lose a Customer Again
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
- JP Levesque
- 2019-06-24
Every business owner should listen to this book!
Every business owner should listen to this book!
I would consider it mandatory for entrepreneurs.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Jimmy Cox
- 2019-01-06
A must read for any business
Step up your client experience game! The book information was laid out in an easy format and had tons of practical suggestions. Not just “pie in the sky” topics / suggestions. When finished, you have a step by step guide on how you can improve your customer experience.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Jasper G
- 2021-01-27
Already Applying NLACA's Framework to Enhance CX
Joey Coleman's book has been a tremendous resource for my Customer Success team to lean on and learn from. With data-backed use cases and stories, NLACA provides extremely insightful knowledge, best practices, and the framework to transition any average customer into a loyal advocate.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- R.J. Padua
- 2018-10-31
Lots of golden nuggets
I picked up a few million dollar ideas. I run gyms and retention is always a problem with gyms. This is a way to not only get, keep by have lifelong members. This is a must read
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- T
- 2018-07-23
Business Changer
You had me at “Never Lose...” this book is a top shelf winner. A multiple time read for those wanting to build a better business. Thank you Joey👍🙌
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 2018-04-24
Excellent insights
Brings together essential ideas in an almost "game plan" way. Social and organizational psychology and some neuro science simply and entertainingly explained.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Anonymous User
- 2019-07-13
Excellent
This book was a great buy, great info and presentation from beginning to end. Would definitely recommend.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
- PT
- 2019-04-10
Exceptional and must listen to experience!
-easy to listen to
-engaging
-step by step guide to understanding customer experience
i bought the physical book as well to reffer and study both at the same time.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Shoppin’ for stuff
- 2018-10-24
What a gem!
Super actionable and really applicable to any business. The ideas are easy to implement and don’t have to cost much or anything. The narration by the book author is another nice touch. Once you read this book, you’ll look at your own business and those around you in an entirely different way.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Matt Lessard
- 2021-10-22
Great even for an ex « not a fan of customer service » person
Just finished the audiobook and wow! Can’t wait to start the process of what I just learned… this is the kind of book that can truly make your business rise!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!