Opting in to Optimization
How Successful E-commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Opting in to Optimization
Buy Now for $20.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
R. Jon MacDonald
-
Written by:
-
R. Jon MacDonald
About this listen
With the explosion of direct-to-consumer online retailers, things have been heating up in the eCommerce industry. The differentiators of yesterday have become table stakes for modern brands - those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help eCommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses.
Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-listen for anyone in a leadership position at an ambitious online retailer.
©2021 R. Jon MacDonald (P)2021 R. Jon MacDonald