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POP!

Create the Perfect Pitch, Title, and Tagline for Anything

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POP!

Written by: Sam Horn
Narrated by: Sam Horn
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About this listen

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?

Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

©2006 Sam Horn (P)2023 Tantor Marketing & Sales Personal Success Advertising Business Career

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