Perennial Seller
The Art of Making and Marketing Work That Lasts
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Narrated by:
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Ryan Holiday
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Written by:
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Ryan Holiday
About this listen
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
©2017 Ryan Holiday (P)2017 Penguin AudioYou may also enjoy...
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
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- Length: 6 hrs and 25 mins
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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A tad repetitive
- By Abdessalam A on 2024-12-12
Written by: Ryan Holiday
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- Written by: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Start small, then choose your path
- By smaclell on 2019-12-04
Written by: Paul Jarvis
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Stillness Is the Key
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.
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More of the same
- By Mark on 2020-04-07
Written by: Ryan Holiday
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Integrity
- The Courage to Meet the Demands of Reality
- Written by: Henry Cloud
- Narrated by: Henry Cloud
- Length: 5 hrs and 14 mins
- Abridged
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Overall
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Performance
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Story
Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.
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Why missing paragraphs?
- By Tom J. on 2023-02-17
Written by: Henry Cloud
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Titan
- The Life of John D. Rockefeller, Sr.
- Written by: Ron Chernow
- Narrated by: Grover Gardner
- Length: 35 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
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Thouroughly enjoyed every minute!!
- By Andrea on 2020-01-30
Written by: Ron Chernow
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Right Thing, Right Now
- Good Values. Good Character. Good Deeds.
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 7 hrs and 59 mins
- Unabridged
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Overall
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Performance
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Story
For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.
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A very difficult book to write
- By Anonymous User on 2024-06-17
Written by: Ryan Holiday
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
-
A tad repetitive
- By Abdessalam A on 2024-12-12
Written by: Ryan Holiday
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- Written by: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
-
Start small, then choose your path
- By smaclell on 2019-12-04
Written by: Paul Jarvis
-
Stillness Is the Key
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.
-
-
More of the same
- By Mark on 2020-04-07
Written by: Ryan Holiday
-
Integrity
- The Courage to Meet the Demands of Reality
- Written by: Henry Cloud
- Narrated by: Henry Cloud
- Length: 5 hrs and 14 mins
- Abridged
-
Overall
-
Performance
-
Story
Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.
-
-
Why missing paragraphs?
- By Tom J. on 2023-02-17
Written by: Henry Cloud
-
Titan
- The Life of John D. Rockefeller, Sr.
- Written by: Ron Chernow
- Narrated by: Grover Gardner
- Length: 35 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
-
-
Thouroughly enjoyed every minute!!
- By Andrea on 2020-01-30
Written by: Ron Chernow
-
Right Thing, Right Now
- Good Values. Good Character. Good Deeds.
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 7 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.
-
-
A very difficult book to write
- By Anonymous User on 2024-06-17
Written by: Ryan Holiday
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Courage Is Calling
- Fortune Favors the Brave
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 5 mins
- Unabridged
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Overall
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Performance
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Story
Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
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Stay in your lane, Ryan.
- By Cherokee199X on 2023-01-23
Written by: Ryan Holiday
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Game Changers
- What Leaders, Innovators, and Mavericks Do to Win at Life
- Written by: Dave Asprey
- Narrated by: Dave Asprey, Rick Adamson
- Length: 11 hrs and 12 mins
- Unabridged
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Overall
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Performance
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The best-selling author of Head Strong and The Bulletproof Diet answers the question, “How can I kick more ass at life?” by culling the wisdom of world-class thought leaders, maverick scientists, and disruptive entrepreneurs to provide proven techniques for becoming happier, healthier, and smarter.
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Definitely not game changing.
- By kris on 2018-12-20
Written by: Dave Asprey
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SuperFreakonomics
- Written by: Steven D. Levitt, Stephen J. Dubner
- Narrated by: Stephen J. Dubner
- Length: 7 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as: How is a street prostitute like a department-store Santa? What do hurricanes, heart attacks, and highway deaths have in common? Can eating kangaroo save the planet? Levitt and Dubner mix smart thinking and great storytelling like no one else.
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Pretty good
- By Weasel on 2023-06-15
Written by: Steven D. Levitt, and others
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Twelve and a Half
- Leveraging the Emotional Ingredients Necessary for Business Success
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 7 mins
- Unabridged
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Performance
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In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.
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Grateful for this book
- By Anonymous User on 2021-11-30
Written by: Gary Vaynerchuk
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Lives of the Stoics
- The Art of Living from Zeno to Marcus Aurelius
- Written by: Ryan Holiday, Stephen Hanselman
- Narrated by: Ryan Holiday
- Length: 10 hrs and 8 mins
- Unabridged
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From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.
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The narrator ruins this book for me
- By Amy on 2021-03-16
Written by: Ryan Holiday, and others
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Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- Written by: Howard Schultz, Dori Jones Yang
- Narrated by: Eric Conger
- Length: 2 hrs and 55 mins
- Abridged
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The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
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Enjoyed this read
- By Amazon Customer on 2019-07-02
Written by: Howard Schultz, and others
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Understanding Power
- The Indispensable Chomsky
- Written by: Noam Chomsky, John Schoeffel - editor, Peter R. Mitchell - editor
- Narrated by: Robin Bloodworth
- Length: 22 hrs and 12 mins
- Unabridged
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Overall
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Performance
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Story
A major new collection from "arguably the most important intellectual alive" ( The New York Times). Noam Chomsky is universally accepted as one of the preeminent public intellectuals of the modern era. Over the past thirty years, broadly diverse audiences have gathered to attend his sold-out lectures. Now, in Understanding Power, Peter Mitchell and John Schoeffel have assembled the best of Chomsky's recent talks on the past, present, and future of the politics of power.
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Truly essential Chomsky
- By Dustin Lawtey on 2018-09-14
Written by: Noam Chomsky, and others
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Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- Written by: Charles Duhigg
- Narrated by: Mike Chamberlain
- Length: 10 hrs and 23 mins
- Unabridged
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The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
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Smart book
- By Megan on 2018-09-19
Written by: Charles Duhigg
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Rory Sutherland's narration is truly special
- By Shane Duquette on 2020-04-29
Written by: Rory Sutherland
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Tribes
- We Need You to Lead Us
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Essence of leadership
- By Maryse on 2020-04-20
Written by: Seth Godin
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IT'S ALL IN YOUR HEAD
- Written by: Russ
- Narrated by: Russ
- Length: 1 hr and 25 mins
- Unabridged
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Twenty-seven-year-old rapper, songwriter, and producer Russ walks his own path, at his own pace. By doing so, he proved that he didn’t need a major label to surpass over a billion streams on Spotify/Apple Music, sell out arenas across the US and around the globe, and become one of the most popular and engaged rappers right now. His method was simple: love and believe in yourself absolutely and work hard no matter what. In this memoir, Russ inspires listeners to walk to their individual rhythms.
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This guy.
- By Neo on 2022-11-04
Written by: Russ
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#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Unabridged
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Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
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Insightful yet immodest, energetic yet egotistical
- By Hadi Hafez on 2019-09-25
Written by: Gary Vaynerchuk
What the critics say
A Financial Times Book of the Month Selection
"The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, 'The Obstacle is the Way', did in the NFL." (Steve Rubel in Advertising Age)
"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century." (The Financial Times)
What listeners say about Perennial Seller
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Kellan
- 2020-05-20
Seminal book for any type of creator or artist.
loved every bit. Ryan has gathere many stories of success to illustrate how important the process of creating is. it all starts with the end in mind!
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- KRISTA
- 2021-11-11
Exceptional listen!
The truth will set you free… this phrase 100% applies to the practical, honest, and experience/research based advice in this book.
Thank you Ryan, you’ve just changed my my creative future for the better.
I 1000% recommend this book.
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- Amazon Customer
- 2017-11-03
This is something I wish I had from the beginning!
Truly comprehensive... the information in this book will set up even a novice with passion of how to succeed with creating and selling a product as well as building up a following... tremendously helpful with clearing up why businesses take time to build and gain momentum. Must read for artistic types... Wish this was recommended reading back in art school!
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- lyleg
- 2023-03-07
A big nothing-burger
I honestly don't understand all the positive reviews for this book. I found it contained absolutely zero useful information.
Just pointless rambling from start to finish.
If you want great books on marketing look up Terry O'reilly - This I know. It is the best book on marketing ever written imo.
and his other book - My best mistake is fabulous as well.
This however is not recommended
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