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Perennial Seller

The Art of Making and Marketing Work That Lasts

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Perennial Seller

Written by: Ryan Holiday
Narrated by: Ryan Holiday
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About this listen

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?

How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?

Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

  • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
  • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
  • Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
  • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
  • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

©2017 Ryan Holiday (P)2017 Penguin Audio
Creativity E-Commerce Education & Learning Management & Leadership Marketing & Sales Personal Success Psychology Small Business & Entrepreneurship Writing, Research & Publishing Guides Business Inspiring Comedy
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What the critics say

A Financial Times Book of the Month Selection

"The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, 'The Obstacle is the Way', did in the NFL." (Steve Rubel in Advertising Age)

"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century." (The Financial Times)

What listeners say about Perennial Seller

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Seminal book for any type of creator or artist.

loved every bit. Ryan has gathere many stories of success to illustrate how important the process of creating is. it all starts with the end in mind!

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Exceptional listen!

The truth will set you free… this phrase 100% applies to the practical, honest, and experience/research based advice in this book.

Thank you Ryan, you’ve just changed my my creative future for the better.

I 1000% recommend this book.

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This is something I wish I had from the beginning!

Truly comprehensive... the information in this book will set up even a novice with passion of how to succeed with creating and selling a product as well as building up a following... tremendously helpful with clearing up why businesses take time to build and gain momentum. Must read for artistic types... Wish this was recommended reading back in art school!

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A big nothing-burger

I honestly don't understand all the positive reviews for this book. I found it contained absolutely zero useful information.
Just pointless rambling from start to finish.
If you want great books on marketing look up Terry O'reilly - This I know. It is the best book on marketing ever written imo.
and his other book - My best mistake is fabulous as well.

This however is not recommended

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