Permission Marketing cover art

Permission Marketing

Turning Strangers into Friends, and Friends into Customers

 Preview

Audible Standard 1-month free trial

Auto-renews at $8.99/mo + applicable tax after 30-day trial. Cancel Anytime
Try for $0.00
More purchase options

Permission Marketing

Written by: Seth Godin
Narrated by: Seth Godin
Try for $0.00

$8.99 a month after 30 days. Cancel anytime.

Buy Now for $16.51

Buy Now for $16.51

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc. Consumer Behaviour & Market Research Marketing Marketing & Sales Personal Success
adbl_web_anon_alc_button_suppression_t1
All stars
Most Relevant
The studies are outdated but there is some key practices that are timeless, if you are looking for a book that tells you exactly what to do, I recommend you keep looking.

Outdated but useful

Something went wrong. Please try again in a few minutes.
Jam packed full of nuggets and takeaways. I will be listening to this book again and again.
Sentence Summary: Permission Marketing explains why nobody pays attention to TV commercials and flyers anymore, and shows you how in today’s crowded market, you can cheaply start a dialogue with your ideal customer, build a relationship over time and sell to them much more effectively.
Jeffrey (Jeff) C. Marr Keynote Speaker / Business Consultant

Jam packed full of nuggets and takeaways

Something went wrong. Please try again in a few minutes.