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Preisheiten

Alles, was Sie über Preise wissen müssen

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Preisheiten

Written by: Hermann Simon
Narrated by: Sebastian Pappenberger
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About this listen

Der Preis ist das Herz der Wirtschaft. In ihm spiegeln sich Verlangen, Wert, Macht, strategische Intelligenz und unternehmerische Stärke. Er beeinflusst den Gewinn von Unternehmen wie kein anderer Faktor. Hermann Simon ist mit seinem Unternehmen Weltmarktführer in der Preisberatung. Simon erklärt, wie er den Preis als sein Lebensthema entdeckt hat und lässt den Leser Einblick nehmen in die Schatztruhe seines Preiswissens.

©2018 Campus Verlag (P)2018 ABOD Verlag Personal Finance
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What the critics say

Die Lektüre des handlichen Buches ist lehrreich und erzeugt hoffentlich bei Managern heilsame Aha-Effekte.
-- Robert Fieten in der FAZ

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