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Pricing with Confidence

10 Ways to Stop Leaving Money on the Table

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Pricing with Confidence

Written by: Reed Holden, Mark Burton
Narrated by: Cheryl Tan
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About this listen

Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this audiobook shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2008 Holden Advisors Corp (P)2012 Audible, Inc. Personal Success
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Do not buy if you are a start up/entrepreneur/ B2C

This book is based on B2B/corporate sales. Would not recommend for small businesses owners, people selling directly to consumers or people who work outside the tech space. This is very niche and not a wholistic view of sales. Very disappointed with my purchase.

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