Primal Branding
Create Zealots for Your Brand, Your Company, and Your Future
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Primal Branding
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Narrated by:
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Alan Sklar
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Written by:
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Patrick Hanlon
About this listen
In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for anyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe, and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Patrick Hanlon has served as a senior executive at the world's most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.
©2006 Patrick Hanlon (P)2006 Tantor Media, Inc.What the critics say
"Hanlon's energetic case for thinking differently about common practices makes for a rousing read." (Publishers Weekly)
What listeners say about Primal Branding
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- nikko
- 2018-11-28
Great content, narrators voice irritates me.
A simple, useful and direct approach to brand theory that resonates with my own experiences in industry as a marketing and brand director and consultant. Couldn't get past the narrator's voice though, and found myself skipping parts just to get through it. Actually content of the book is great.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris Konkle
- 2018-07-09
Primal Branding is a Must!
Awesome book. A must have for any YouTube Creator. Out of the 100 marketing books I have read this one is my favorite. 5 stars!!!
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Anonymous User
- 2020-07-29
"boomer humor" +self aggrandizement, but value!
Star bucks boobs on the "mermaid" (it's a siren btw) and medieval kings hanging bloody sheets outside their doors after their virgin wedding night. Laundry list of big clients he's worked with in the opening salvo of the book. These are some of the things that made me double think the credibility of the content. But this is an older book. 2020 is a different time. I get it. the content and ideas are good. (edit) still working my way through it. the part where the author denigrates teen shorthand internet abreviations like "ttl" and "lol". this book is not aging well. (edit) ok I looked at when this was published. my view may be a bit anachronistic in the sense of imposing my 2020 values on this book. throwing it another star. (edit) finnaly slogged through it. I recommend reading chapters 1,2, 9 and 10 and skipping the filler in the middle.
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