Product Development
Business Lessons from Today's Top Brands
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wish list failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Buy Now for $4.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
-
Narrated by:
-
Michael Griffith
-
Written by:
-
Zhanna Hamilton
About this listen
This guide sheds light on how some of today's most successful brands innovate new products. The business lessons at the end of each chapter give the listener practical advice they could immediately apply to their own companies.
Some of the lessons you will learn include:
- Why certain products fail during launch
- How to ensure your products are successful
- How to create a successful product development process
- How top brands streamline innovation
This guide is for budding entrepreneurs and startups eager to learn how strong companies use traditional and non-conventional means to create new products.
©2014 Zhanna Hamilton (P)2014 Zhanna Hamilton
activate_Holiday_promo_in_buybox_DT_T2