Profit Heroes
Breakthrough Strategies for Winning Customers and Building Profits
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Profit Heroes
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Narrated by:
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Ray Gallagher
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Written by:
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Bob Rickert
About this listen
I wrote this book because I believe selling is undergoing its most significant change in more than 30 years. For those who recognize it, there is a "call to arms" that is transforming how sellers must sell and what it will take to succeed in the future. Those who don't recognize it, or fail to heed it, will be left clinging to outdated assumptions and miscalculations about the centers of influence and the new business metrics that are fast becoming the primary currency in every customer exchange.
©2013, 2014 Robert Rickert (P)2023 Robert RickertWhat the critics say
"Exceptional sales practices have always consisted of both art and science. Profit Heroes delves deeply into sales science as it has evolved since the Great Recession. It is both eye-opening and amazingly powerful. Don't just read it. Study it!" (Tom Hopkins, author of When Buyers Say No)
"Warning: Everything you know about selling is wrong. Everything you have been taught before today is wrong. This book will upset you. You will have to relearn everything. You will have to learn about a new mindset: a profit mindset." (Todd Schnick, CEO of Dreamland Media)
"The first two chapters are absolutely riveting. You read about a salesperson who lost the sale and was devastated. You read about the salesperson who won the sale. Anyone who has sold has felt both of these emotions. But Bob Rickert makes those emotions palpable. Once he hooks you emotionally, he provides the roadmap for winning more and bigger deals. If you want to be seen as a peer businessperson who happens to selling instead of just another salesperson, Profit Heroes belongs at the top of your must-read list." (Chris Lytle, author of The Accidental Salesperson)