Listen free for 30 days

  • R.O.I. R.I.P.

  • Is Marketing ROI Dead Forever?
  • Written by: Lon Safko
  • Narrated by: Pete Beretta
  • Length: 28 mins

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
R.O.I. R.I.P. cover art

R.O.I. R.I.P.

Written by: Lon Safko
Narrated by: Pete Beretta
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $4.95

Buy Now for $4.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Like any good marketing message, in this six part series, I am going to announce your problem so I can surprise you and get your attention. I will then, describe the problem so you can identify with the problem. Next I will announce the solution so you will want to know more. Then, I am going to describe the solution so you know there’s hope. And lastly, I am going to show you where you can find the solution you need. Does this sound like an ED commercial for Viagra?

Are you wondering where your marketing ROI is? Trying to understand why all of the money you invested into traditional marketing isn’t showing you a return on investment? Why all of the time and effort you put into social media marketing doesn’t seem to be paying off? It’s because social media and digital marketing has fractured all media forever.

©2017 Lon Safko (P)2019 Lon Safko

What listeners say about R.O.I. R.I.P.

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.