Real Time cover art

Real Time

Preparing for the Age of the Never Satisfied Customer

 Preview

Get this deal Try for $0.00
Offer ends January 21, 2025 at 11:59PM ET.
Prime logo Amazon Prime member exclusive: get any 2 titles with your free trial. Terms apply.
Pick 1 audiobook a month from our unmatched collection
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 3 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Real Time

Written by: Regis McKenna
Narrated by: uncredited
Get this deal Try for $0.00

$14.95/mo. after 3 months. Offer ends January 21, 2025 11:59PM ET. Cancel anytime.

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $20.65

Buy Now for $20.65

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

 Intuit does it with your personal finances. FedEx does it with your parcels. McKesson does it with your drugs. Just what are they doing? These companies are all offering what you need, whether it be stock quotes, an anniversary present, or a prescription filled, and they're offering it to you quickly. In his provocative book, Regis McKenna, the pioneer of modern marketing, explains how these companies are among those best equipped for the 21st century because they are seizing the opportunity of the real-time world - one in which time and distance collapse, action and response are simultaneous, and customers demand instant gratification...or else they go elsewhere. McKenna explains how to compete and how to manage companies in this world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups, including Silicon Graphics, Apple, Microsoft, and Intel. This exclusive recording marks the first time Real Time is available on audio.©1997 by Regis McKenna (P)1997 Audible Inc. Management & Leadership Marketing & Sales Personal Success Small Business & Entrepreneurship
activate_Holiday_promo_in_buybox_DT_T2

What the critics say

"...The notion of eliminating hierarchy and long-term planning, and creating real time management that focuses on delivery, results, and customer needs is a key revelation for companies large and small." (Jerry Yang, Cofounder, Yahoo!)

What listeners say about Real Time

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
No reviews are available