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  • Restaurant & Bar Marketing

  • The No Bulls#it Guide to Improving Guest Counts
  • Written by: Erik Shellenberger
  • Narrated by: Erik Shellenberger
  • Length: 1 hr and 54 mins
  • 4.6 out of 5 stars (13 ratings)

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Restaurant & Bar Marketing

Written by: Erik Shellenberger
Narrated by: Erik Shellenberger
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Publisher's Summary

The “experts” are lying to you.

A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.

Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.

The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.

This is how to improve guest counts and run a successful bar or restaurant.
©2018 Erik Shellenberger (P)2019 Erik Shellenberger
Education Marketing & Sales Personal Success Restaurant Digital Marketing Corporate Restaurant Marketing
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Profile Image for michala

Excellent Book

Thanks Erik for writing outstanding book . Please check out Erik newly released book as well. It’s must read for all small business owners.

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Profile Image for Christopher Murray

love the story line and down to earth approac

great book for someone looking to get more out of marketing in the bar industry!

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Profile Image for Todd

Great industry read

I have been running our successful multi unit multi brand restaurant company for 30 years now. This is a great read for new and well seasoned operates.

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