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Rich AF

The Winning Money Mindset That Will Change Your Life

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Rich AF

Written by: Vivian Tu
Narrated by: Vivian Tu
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About this listen

From TikTok star and Your (favorite) Rich BFF Vivian Tu, the definitive book on personal finance for a new generation

When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what wealthy people knew intuitively—the secrets to beating the proverbial financial game that has, for too long, been male, pale, and stale.

Building on the lessons she learned on Wall Street about money and the markets, Vivian now offers her best personal finance tips and tricks to listeners of all ages and demographics, so that anyone can get rich, whether you grew up knowing the rules to the game or not. Vivian will be your mentor, dispensing fresh, no-BS advice on how to think like a rich person and create smart money habits. Throughout Rich AF, Vivian will break down her best recommendations to help you:

  • Maximize your earnings to get more out of your 9-to-5
  • Understand the differences between savings accounts, and where you should keep your money
  • Identify the tax strategies and (legal) loopholes you need to retire in style
  • Overcome investing fears to secure wealth for generations

And much more!

Rich AF will equip listeners with the tools and knowledge to not only understand the financial landscape, but to build a financial strategy of their own. And with Your Rich BFF at your side, you’ll be able to start your financial journey already in an affluent mindset, making the most of your money and growing your wealth for years to come.

* This audiobook edition includes a downloadable PDF of charts, lists, and a glossary.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Vivian Tu (P)2023 Penguin Audio
Personal Finance Personal Success Budgeting Business Wall Street
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What the critics say

“I wish this book existed when I was coming up and making money for the first time, because Vivian shows us how to make our finances WORK for us! So proud to see my fellow Asian girly teach us all how to be Rich AF!”—Bretman Rock, social media phenomenon and bestselling author

“I can't get enough of ‘Your Rich BFF’ on social media. Vivian's book, Rich AF, is as smart, funny, and forthright as her videos, but there are more of her stories to enjoy as she imparts valuable lessons and breaks down complicated financial concepts in a way that will keep you chuckling as you read.”—Lisa Ling, award-winning journalist and CBS News reporter

“If you’ve ever felt like the world of finance wasn’t for you, Vivian will show you that no matter who you are, it’s never too late to pull up your seat at the table. Rich AF proves that finance is for everyone!”—Karamo Brown, author, actor, and Queer Eye culture expert

What listeners say about Rich AF

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Learn learn

I read a number of books on finance, budgeting, and money. Even though she very targets, women, and not men, this information is very valuable for both. Especially young people. I am an older gentleman and I still got a lot out of this book. I highly recommend it.

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Exactly want I needed

Vivian not only gives you the facts she delivers the confidence boosting attitude you’ve been missing out on when tackling your personal finances! THANK YOU GIRL

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A Must Read… or Listen!

Fell I love with this book as soon as chapter one hit and couldn’t put the book down ( or on pause if you’re listening on audio.)

Have been following Vivian on social for quite a bit of time, so naturally had to purchase the book. As a serial entrepreneur, I love finding inspiring women who not only educate but build a strong community. I love how relatable Vivian has made her content and her book is nothing short of inclusive to that as well.

Her book is easy to understand with a ton of great resources, targeted for all finical literacy levels.

Highly recommend, no matter where you are on your journey!


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I love the personal examples & motivation to take control of my money 💜

Inciting, purposeful & helpful 💜. Thank you Tu, this was a great read . I appreciate the details , examples & personal perspective.

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