Listen free for 30 days

  • Rory Sutherland

  • Audible Sessions: FREE Excusive Interview
  • Written by: Holly Newson
  • Narrated by: Rory Sutherland
  • Length: 23 mins
  • 5.0 out of 5 stars (4 ratings)
Rory Sutherland cover art

Rory Sutherland

Written by: Holly Newson
Narrated by: Rory Sutherland

Publisher's Summary

Joining us at Audible Studios is British advertising executive Rory Sutherland, whose TED talks have been viewed nearly seven million times. He has recently released his book Alchemy: The Surprising Power of Ideas That Don't Make Sense.

In many areas of our lives, reason plays an infinitesimal part. We are driven by unconscious desires. We are drawn to the beautiful, the extravagant and the absurd, such as tiny bottles of fragrance. If you want to influence people's choices, you have to bypass reason. The best ideas make you feel more than they make you think, and the best ideas are irrational.

We spoke to Rory about the difference between perception and reality, why you shouldn’t design things objectively and why King’s Cross has a really long champagne bar.

©2019 Audible Ltd (P)2019 Audible Ltd

What listeners say about Rory Sutherland

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Well Presented

Great presentation of very interesting concepts. Ogilvy is lucky to have such a charismatic leader.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!