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SEO Workbook

Search Engine Optimization Success in Seven Steps

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SEO Workbook

Written by: Jason McDonald PhD
Narrated by: Michael Goodrick
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About this listen

2024 Updated Edition: Learn SEO in Plain English - Step by Step!

Explore SEO (Search Engine Optimization) in this powerful workbook, used at Stanford Continuing Studies. Learn how to optimize your Website; learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE. Next, master OFF PAGE SEO, which is the art and science of link-building, social authority, and social mentions. Includes worksheets, quizzes, and videos. Finally, measure via metrics - navigate the complexities of GOOGLE ANALYTICS.

Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

Table of Contents:

Goals: Define Your SEO Goals

Keywords: Identify Winnable, High Value SEO Keywords

On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

Content Marketing: Learn to produce content that pleases Google and your customers

Off Page SEO: Build links, leverage social media, and go local.

Includes detailed 'Local SEO' information for local businesses! Metrics: Master Google Analytics for SEO.

©2024 Jason McDonald (P)2024 Jason McDonald Marketing & Sales Personal Success
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Profile Image for kelly manley

Not Good

I'm sure this could have had a lot of relevant information but I spent way to much time skipping through the authors shameless plugs, reiterating his contact information and web pages. The amount of analogies that were used absolutely killed me 44 minutes in and I'm definitely done with this.

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Profile Image for Tech Help Canada

Great work!

Whether you're an advanced marketer or just starting out with SEO, there's something for everyone. Jason covers the basics well and provided good resources to assist his readers/listeners. I bought this book out of curiosity only and I was impressed. Lots of love (www.techhelp.ca)!

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