Listen free for 30 days

Preview
  • Scientific Advertising

  • Written by: Claude C. Hopkins
  • Narrated by: Paul Jones
  • Length: 2 hrs and 4 mins
  • 4.3 out of 5 stars (21 ratings)

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Scientific Advertising

Written by: Claude C. Hopkins
Narrated by: Paul Jones
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $9.34

Buy Now for $9.34

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Scientific Advertising

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    5
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    2
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    6
  • 3 Stars
    2
  • 2 Stars
    3
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Good use of the *modified Scientific Method

Not entertaining but still very interesting. More of a text book of knowledge and proven experiences that are relevant today.

As a real estate agent, I’ve learned the expensive lessons from wasteful advertising, in print and with internet marketing. Now, I measure, measure, measure for desired results: new motivated home sellers and buyers.

Spend money only on what you can measure results. I do an “A” ad and a “B” ad with a Call-To-Action. I compare results. I keep the best ad and do a revised “B”. I repeat. Again and again, keeping the most effective ad.

*the goal (and many of the steps) remains the same: to discover cause and effect relationships by asking questions, carefully gathering and examining the evidence, and seeing if all the available information can be combined into a logical answer.

https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

lame

boring outdated marketing stuff here, don't waste your time. I got through it. but was really painful to the end.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!