Scramble: How Agile Strategy Can Build Epic Brands in Record Time
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Scramble: How Agile Strategy Can Build Epic Brands in Record Time
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Narrateur(s):
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Marty Neumeier
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Auteur(s):
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Marty Neumeier
À propos de cet audio
Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart.
One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job.
The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what? The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy - a faster, more collaborative approach to building a brand.
Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light - not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare audiobook that everyone on your team will eagerly listen to, discuss, and put into action.
©2018 Marty Neumeier (P)2018 Marty NeumeierCe que les auditeurs disent de Scramble: How Agile Strategy Can Build Epic Brands in Record Time
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Jonathan
- 2022-09-07
A Must Read
I would recommend this book to any business strategist, director, owner and entrepreneur. This book is full of practical insights, and entertaining stories. Worth every dollar and ever moment spent listening!
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Au global5 out of 5 stars
- Marilynn Bell
- 2021-06-30
excellent book
very engaging I learned so much from reading this book, I will put the strategies into practice.
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