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Seeing What's Next

Using the Theories of Innovation to Predict Industry Change

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Seeing What's Next

Written by: Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
Narrated by: Joel Leffert
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 Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this groundbreaking guide for predicting outcomes in the evolution of any industry.©2004 Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth (P)2006 Recorded Books LLC Economics Management & Leadership Small Business & Entrepreneurship Innovation Business
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