Sell the Way You Buy
A Modern Approach to Sales that Actually Works (Even on You!)
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Sell the Way You Buy
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Narrated by:
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David Priemer
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Written by:
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David Priemer
About this listen
When was the last time you enjoyed talking to a salesperson?
While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.
The truth is that, as buyers, we’re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren’t always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer’s shoes. It’s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.
©2020 David Priemer (P)2020 David PriemerWhat listeners say about Sell the Way You Buy
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Erik Martin
- 2021-07-14
Must Read for Sales Professionals
Sales people need to be seen in a better light and unfortunately old school ways leave us in a bad light. This book brings sales into the 21st century and is a must read in my opinion!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon customer
- 2024-04-15
Would recommend for new and veteran sellers!
This is an easy to digest book with common sense sales practices that will definitely help reps new in their careers, and be a great reminder for established sales people.
Unlike most other sales books I've read, Priemer doesn't try to preach hyper specific (and often impractical) sales techniques - instead he just tries to put you in the mind of a customer, and use science based methods to help you think through how you sell.
He does a great job narrating as well, and you can really tell he wrote this book with the intention to teach others from his decades of experience.
If you're looking for an easy to listen to, practical, and implementable sales book, I would recommend this one.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 2021-02-17
Reshaping the way I communicate in sales (and life)
This book is absolutely fantastic. I’ve been in sales for 10+ years in a couple different industries and I’ve read plenty of sales books along the way. This one just hits different!
In “Sell the Way You Buy” David conveys his well researched approach to sales in a way that is both compelling and useful. I’d recommend anyone interested in learning more about why we do the things we do as buyers OR sellers pick this up, you will not be disappointed.
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