Sell with Authority
Own and Monetize Your Agency's Authority Position
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Sell with Authority
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Narrated by:
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Drew McLellan
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Stephen Woessner
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Written by:
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Drew McLellan
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Stephen Woessner
About this listen
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority.
While you may already be sick of the phrase "thought leader", the truth is, there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything, and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content?
Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
©2020 Drew McLellan, Stephen Woessner (P)2020 Drew McLellan, Stephen Woessner