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Selling the Cow

The Five Pillars of Disruptive Thinking

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Selling the Cow

Written by: D.W. Small
Narrated by: Ron Garner
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About this listen

Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling the Cow takes a look at the parable of Jack and the Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling the Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations.

©2020 SpringSociety Publishing (P)2020 SpringSociety Publishing Management & Leadership Small Business & Entrepreneurship Business
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