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Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

Written by: Harry Beckwith
Narrated by: Jeffrey Jones
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
 Marketing Marketing & Sales Personal Success Business Career Modern Marketing
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l read a line from a summary and it spoke to my business struggles so much that l had to get the whole book, and l was not disappointed, l am going over it again.

A game changer for me.

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Lots of good little nuggets and reminders. I listened to it twice the same day and will so again. A good "reset" listen.

Short, Sweet and to the point!

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