Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
Guided Innovation
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Simplifying Innovation: Doubling Speed to Market and New Product Profits with Your Existing Resources
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Narrated by:
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Ann Richardson
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Written by:
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Michael A. Dalton
About this listen
Small changes can deliver big new product results.
Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation.
As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints. Learn how to leverage the power of the 5-Step Guided Innovation System to:
- Fill your pipeline with profitably growing new products
- Finish new product programs on time and on budget
- Select winners so resources aren't wasted on canceled projects
- Focus on creating value for customers and shareholders
- Hit your new product sales targets more consistently