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Start Small, Stay Small

A Developer's Guide to Launching a Startup

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Start Small, Stay Small

Written by: Rob Walling
Narrated by: Rob Walling
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About this listen

Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment. This audiobook intentionally avoids topics restricted to venture-backed start-ups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.

This audiobook assumes:

  • You don't have six million dollars of investor funds sitting in your bank account
  • You're not going to relocate to the handful of start-up hubs in the world
  • You're not going to work 70-hour weeks for low pay with the hope of someday making millions from stock options

There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happens that most people are not in a place to do this. Start Small, Stay Small also focuses on the single most important element of a start-up that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This audiobook does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

©2010 Robert Walling (P)2010 Robert Walling
Management & Leadership Marketing & Sales Programming & Software Development Small Business & Entrepreneurship Business Software Development Software Software Business
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to the point

focused, very actionable, no fluff, and I haven't seen content that gets this tactical yet thorough for this particular endeavour. I've read it just prior to SaaS playbook , and the combination is awesome.

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