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Switch cover art

Switch

Written by: Dan Heath, Chip Heath
Narrated by: Charles Kahlenberg
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Publisher's Summary

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick.

Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

  • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
  • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
  • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change

Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

©2010 Chip Heath (P)2010 Random House

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Excellent book w/ great systems approach to change

I love the approach and simple breakdown for each component if the system. Highly recommended for anyone wanting to make change and coaches.

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Amazing

Simply an amazing book. Lots of good information and helpful tips. I’m happy I was recommended this book

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Third listen

I’ve listened to this book 3 times now. It is very good. Mix of mini case studies and research with just the right amount of humour. It is very applicable to work and life.

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Great listen with amazing tips for success

Actionable ways to help evoke change in not only your own world but in your professional world.

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Loved it and listened to it TWICE. ☺️

I like the way it was read, the format of the information and all the examples it contains. I have already started to apply what it teaches.

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If we can teach a monkey to ride a skateboard, I can sure as shit teach people to eat more veggies!

I cannot believe I am just hearing about this book now! I’m a Personal Trainer and the entire industry is obsessed with fad diets and fad workouts, neither of which have proven to work for the vast majority of the population. If you don’t first understand change, you’ll never be able to change. This book is the FIRST book any trainer or human being should read if they want to change, improve, or transform any area of their life.

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good but dry

good book overall on how to get people to on board and conform to change but it is very dry and I found myself losing interest at spots

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wow

they have found the formula for change. I have learned so much from this book its incredible. I truly appreciated the many real life examples of how to put these teachings into practice and knowing the outcome to expect.

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loved it!

loved it! I liked the amount of stories combined with the simple, yet very applicable, points.

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Great beginner book

A wonderfully written book that is very easy to follow. The authors do a great job of ensuring their ideas are concise and properly put together. At no time throughout this book was I confused or not fully engaged. Their ideas put into words intelligent actions about effective life changing human interaction skills that in my opinion are greatly effective for being a leader. This book is wonderful for a beginner reader such as myself because it is short, to the point and brings a huge amount of value.

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