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The 22 Immutable Laws of Branding

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The 22 Immutable Laws of Branding

Written by: Al Ries, Laura Ries
Narrated by: David Drummond
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About this listen

This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers E-Commerce International Management & Leadership Marketing & Sales Personal Success Business Career Advertising Internet

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Profile Image for Farsheed

Must read

This is an excellent book on branding.

Also let’s you avoid buying generic website names.

Totally counterintuitive but correct.

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Profile Image for Sam Itani

Outdated

The book has greatt concepts and great ideas. But after the first 22 laws. its super out dated. Half the time its talking about how the internet wont change much. But as we can see the internet has changed the world.

with that being said i still recommend listening/reading it. because it gives you examples of what has happened in the past and we can see trends still going.

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Profile Image for Shane

Not relevant, good for a laugh

A bit dated, hilarious predictions of Amazon. Good principles (some). Not to be taken too seriously though.

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3 people found this helpful