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The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

Written by: Al Ries, Jack Trout
Narrated by: Al Ries, Jack Trout
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 The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field.(P) and ©1994 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers International Management & Leadership Marketing & Sales Personal Success Advertising Business
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Dated but valid

While most of the examples are decades old, the lessons are very valid. A must read for anyone involved in sales or marketing.

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