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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
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Publisher's Summary
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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What listeners say about The Adweek Copywriting Handbook
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Nansey Sinclaire
- 2023-03-18
Learning from the best!
I’m new to learning about copy and content writing and am currently writing a children’s book.
While you might think how is writing a children’s book related to learning how to write ads it’s actually been very helpful,
I’ve learned how to create an environment through the correct use of the right words for the experience I want the reader to have.
I enjoyed the way the content was presented with real life examples of the power of content and copy writing. The insights of human psychology relative to how they interact or respond to well written content.
I enjoyed the pace of the book and the voice of the narrator. It was pleasant and added to the enjoyment of the book.
I plan to purchase the hard copy of the book to have as a visual resource that I can refer to and highlight as needed.
Great book!
Thank you,
Nansey Sinclaire
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