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The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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The Adweek Copywriting Handbook

Written by: Joseph Sugarman
Narrated by: Mike Lenz
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About this listen

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media Marketing & Sales Personal Success Advertising Business Heartfelt
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Profile Image for Nansey Sinclaire

Learning from the best!

I’m new to learning about copy and content writing and am currently writing a children’s book.

While you might think how is writing a children’s book related to learning how to write ads it’s actually been very helpful,

I’ve learned how to create an environment through the correct use of the right words for the experience I want the reader to have.

I enjoyed the way the content was presented with real life examples of the power of content and copy writing. The insights of human psychology relative to how they interact or respond to well written content.

I enjoyed the pace of the book and the voice of the narrator. It was pleasant and added to the enjoyment of the book.

I plan to purchase the hard copy of the book to have as a visual resource that I can refer to and highlight as needed.

Great book!
Thank you,
Nansey Sinclaire

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