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The Art of the Start

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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The Art of the Start

Written by: Guy Kawasaki
Narrated by: Paul Boehmer
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About this listen

 What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies - whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack.

Kawasaki provides readers with GIST - Great Ideas for Starting Things - including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

©2008 Guy Kawasaki (P)2009 Tantor Investing & Trading Management & Leadership Marketing & Sales Personal Finance Small Business & Entrepreneurship

What the critics say

"Kawasaki covers the basics in an effectively casual tone." ( Publishers Weekly)
"His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies." ( Library Journal)

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Profile Image for Paul Erickson

Thought-provoking

Lots of good things to consider. Wonderful stories and examples. A lot of resources required for a bootstrap startup, but principles still applicable.

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  • Overall
    2 out of 5 stars
Profile Image for Vahid Vaezian

Not a lot to lean

It had a lower quality than what I expected. There was not a lot to learn .

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