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  • The Brain Audit: Why Customers Buy (And Why They Don't)

  • Written by: Sean D'Souza
  • Narrated by: Sean D'Souza
  • Length: 4 hrs and 21 mins
  • 4.0 out of 5 stars (7 ratings)

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The Brain Audit: Why Customers Buy (And Why They Don't)

Written by: Sean D'Souza
Narrated by: Sean D'Souza
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Publisher's Summary

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain.

It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

Being pushy is unnecessary. It creates an unnatural situation.

Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer.

It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services.

It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.

©2015 Psychotactics Ltd (P)2015 Psychotactics Ltd
Marketing & Sales Personal Success Human Brain
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What listeners say about The Brain Audit: Why Customers Buy (And Why They Don't)

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Profile Image for Rally

Helped my consulting business

Sean D'Souza really knows how to take a complex (or seemingly complex) topic and make it simple. I've used the content of the book to refine some of my consulting work and it has blown clients away. I got the digital download to read along with the audiobook and I'll probably pick up a physical copy at some point.

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Profile Image for Jesse Tutt

amazing

the brain on it is an amazing process to help you, help your clients see the value in a key phrase

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