The Candidate's 7 Deadly Sins
Using Emotional Optics to Turn Political Vices Into Virtues
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
The Candidate's 7 Deadly Sins
Buy Now for $25.00
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Lee Jagow
-
Written by:
-
Dr. Peter A. Wish
About this listen
If you ask candidates and campaign strategists for the keys to a successful campaign, they say logistics like fundraising, poll numbers, and grassroots. These answers aren’t wrong, but they overlook an equally important ingredient to victory: making an emotional connection with voters. If voters don’t connect with you, they won’t vote for you. Our brains are hardwired to bond with others through stories and nonverbal cues. Yet, when many candidates hit the campaign trail, they too often emphasize data and policy, which leaves voters unmoved.
In The Candidate’s 7 Deadly Sins, Dr. Peter A. Wish teaches tested strategies that gain candidates the critical advantage over their opponents. He outlines the sins to avoid - being pessimistic, canned, tentative, reactive, cerebral, partisan, and arrogant - and provides a road map for turning each sin into a winning virtue.
Dr. Wish draws on past and current case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams. Wish found that candidates who connect emotionally with voters don’t just win their hearts and minds - they win elections.
©2020 Dr. Peter A. Wish (P)2020 Dr. Peter A. Wish