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The Confidence Map
- Charting a Path from Chaos to Clarity
- Narrated by: Peter Atwater
- Length: 9 hrs and 26 mins
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The Confidence Map
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Publisher's Summary
A groundbreaking framework for making better decisions by understanding–and mastering–confidence.
What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything.
In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable—if we know what to look for.
Using compelling stories from the past and present, Atwater shows listeners how to apply the same tools he teaches the world’s leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy.
You will learn:
• How psychological distance consistently affects the choices we make
• Why "Me-Here-Now" decision-making is such a powerful force
• What happens at confidence peaks that leads to our downfall
• The five ways we respond to extreme vulnerability
• When consumers' feelings of certainty and control—not price—drive demand
The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless.
Whether you’re investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.
* This audiobook edition includes a downloadable PDF of images and figures from the book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What the critics say
“A rare and beautiful look at what happens in our heads when we try to make sense of the world.”—MORGAN HOUSEL, author of The Psychology of Money and Same as Ever
“Insightful and original, The Confidence Map explores how our feelings of certainty and control affect every choice we make and every risk we take. Atwater has made an important contribution to understanding the underappreciated influences that affect our decisions. Readers will use this fresh perspective to become more resilient in the face of uncertainty.”—MICHELE WUCKER, author of The Gray Rhino and You Are What You Risk
“Atwater’s way of thinking and plotting the world in The Confidence Map is highly contagious. It’s easy to use it to make sense of new shocks and opportunities.”—MICHAEL P. REGAN, Senior Markets Editor, Bloomberg Businessweek