The Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

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The Consuming Instinct

Auteur(s): Gad Saad, David M. Buss - Foreword

Narrateur(s): Matthew Josdal

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers.

While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives - namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.

For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen.

Gad SaadDavid M. Buss - ForewordMatthew JosdalTantor Media

Comportement des consommateurs et étude de marché

Marketing

Marketing et ventes

Psychologie

Psychologie et santé mentale

Réussite personnelle

Santé

Santé mentale

Comportement des consommateurs et étude de marché Marketing Marketing et ventes Psychologie Psychologie et santé mentale Réussite personnelle Santé Santé mentale

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There is some very interesting information to be gleaned from this book, however the opinions held by Gad Saad regarding pornography soured the book for me. In 2023 with the epidemic of porn addiction afflicting men of all ages, I found his closing remark about “enjoying a pornographic film” particularly repulsive. Porn destroys lives, full stop.