The Cult of the Customer
Create an Amazing Customer Experience That Turns Satisfied Customers into Customer Evangelists
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
$0.99/mo first 3 months
Amazon Prime member exclusive: get any 2 titles with your free trial. Terms apply.
The Cult of the Customer
Buy Now for $22.26
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Timothy Andrés Pabon
-
Written by:
-
Shep Hyken
About this listen
In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget.
Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement". By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a "Cult of the Customer" - and teaches how you can do it, too.
Hyken's message is both powerful and timely: The happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
©2009 Shep Hyken (P)2018 Gildan Media