The Customer Mission cover art

The Customer Mission

Why It’s Time to Cut the $*&% and Get Back to the Business of Understanding Customers

 Preview

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

The Customer Mission

Written by: Andrea Belk Olson
Narrated by: Andrea Olson
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $8.71

Buy Now for $8.71

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.
Cancel

About this listen

Every business school, venture school, and entrepreneurial program drives home the message of “increasing sales”. There’s no question that cash flow, cost reductions, capital injections, and a myriad of other mechanisms play a part in organizational growth. When taking the mind-set of “we need more sales”, it centers on the premise that what you currently offer is your only source of profit and that simply more of the same will generate the returns sought. The customer isn’t part of the equation. This audiobook examines the concept of redefining the customer and redesigning your organizational growth strategy around the customer, creating a culture of innovation and uncontested differentiation.

©2018 Andrea Olson (P)2019 Andrea Olson Management & Leadership Small Business & Entrepreneurship
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Customer Mission

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
No reviews are available