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The Decoded Company

Know Your Talent Better than You Know Your Customers

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The Decoded Company

Written by: Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush
Narrated by: Leerom Segal, Jay Goldman
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About this listen

As consumers we intuitively understand the benefits of being decoded. Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs.

At most workplaces, it's still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people. The Decoded Company distills how this process works into three transformative ideas. Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment. Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower. The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams.

©2014 Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush (P)2014 Gildan Media LLC
Management & Leadership Small Business & Entrepreneurship Workplace & Organizational Behaviour Business Project Management Career
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What the critics say

“Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.” (Don Tapscott, International bestselling author of 15 books, speaker and Adjunct Professor of Management, Rotman School of Management, University of Toronto)

What listeners say about The Decoded Company

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