The Elements of Choice
Why the Way We Decide Matters
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $23.31
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Fred Sanders
-
Written by:
-
Eric J. Johnson
About this listen
A leader in decision-making research reveals how choices are designed - and why it’s so important to understand their inner workings.
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning every day.
Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.
We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.
©2021 Eric J. Johnson (P)2021 Penguin AudioYou may also enjoy...
-
How We Learn
- Why Brains Learn Better Than Any Machine...for Now
- Written by: Stanislas Dehaene
- Narrated by: Kaleo Griffith
- Length: 10 hrs
- Unabridged
-
Overall
-
Performance
-
Story
The human brain is an extraordinary machine. Its ability to process information and adapt to circumstances by reprogramming itself is unparalleled and it remains the best source of inspiration for recent developments in artificial intelligence. In How We Learn, Stanislas Dehaene decodes the brain's biological mechanisms, delving into the neuronal, synaptic, and molecular processes taking place. He explains why youth is such a sensitive period, but assures us that our abilities continue into adulthood and that we can enhance our learning and memory at any age.
-
-
Definitely one of the best pop-education books
- By Cal on 2021-04-18
Written by: Stanislas Dehaene
-
The Neuroscience of You
- How Every Brain Is Different and How to Understand Yours
- Written by: Chantel Prat
- Narrated by: Chantel Prat
- Length: 10 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us.
-
-
It reads like a text book
- By Anne on 2024-10-12
Written by: Chantel Prat
-
Grasp
- The Science Transforming How We Learn
- Written by: Sanjay Sarma, Luke Yoquinto
- Narrated by: Neil Shah
- Length: 12 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
As the head of Open Learning at MIT, renowned professor Sanjay Sarma has a daunting job description: to fling open the doors of the MIT experience for the benefit of the wider world. But if you're going to undertake such an ambitious project, you first have to ask: How do we learn? What are the most effective ways of educating? And how can the science of learning transform education to unlock our potential, as individuals and across society?
-
-
A rationale and direction for educational reform
- By David Gaudet on 2021-05-28
Written by: Sanjay Sarma, and others
-
Knowing What We Know
- The Transmission of Knowledge: From Ancient Wisdom to Modern Magic
- Written by: Simon Winchester
- Narrated by: Simon Winchester
- Length: 14 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the creation of the first encyclopedia to Wikipedia, from ancient museums to modern kindergarten classes—this is Simon Winchester’s brilliant and all-encompassing look at how humans acquire, retain, and pass on information and data, and how technology continues to change our lives and our minds. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom?
-
-
Knowing
- By Paul on 2023-06-23
Written by: Simon Winchester
-
The Extended Mind
- The Power of Thinking Outside the Brain
- Written by: Annie Murphy Paul
- Narrated by: Annie Murphy Paul
- Length: 11 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Use your head. That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve got it exactly backwards. What we need to do, says acclaimed science writer Annie Murphy Paul, is think outside the brain. A host of “extra-neural” resources—the feelings and movements of our bodies, the physical spaces in which we learn and work, and the minds of those around us— can help us focus more intently, comprehend more deeply, and create more imaginatively.
-
-
Great Book with tangible ideas
- By Benny Eapen on 2022-09-06
Written by: Annie Murphy Paul
-
The Singularity Is Near
- When Humans Transcend Biology
- Written by: Ray Kurzweil
- Narrated by: George Wilson
- Length: 24 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: The union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.
-
-
Terrible Audio
- By SL on 2024-03-20
Written by: Ray Kurzweil
-
How We Learn
- Why Brains Learn Better Than Any Machine...for Now
- Written by: Stanislas Dehaene
- Narrated by: Kaleo Griffith
- Length: 10 hrs
- Unabridged
-
Overall
-
Performance
-
Story
The human brain is an extraordinary machine. Its ability to process information and adapt to circumstances by reprogramming itself is unparalleled and it remains the best source of inspiration for recent developments in artificial intelligence. In How We Learn, Stanislas Dehaene decodes the brain's biological mechanisms, delving into the neuronal, synaptic, and molecular processes taking place. He explains why youth is such a sensitive period, but assures us that our abilities continue into adulthood and that we can enhance our learning and memory at any age.
-
-
Definitely one of the best pop-education books
- By Cal on 2021-04-18
Written by: Stanislas Dehaene
-
The Neuroscience of You
- How Every Brain Is Different and How to Understand Yours
- Written by: Chantel Prat
- Narrated by: Chantel Prat
- Length: 10 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us.
-
-
It reads like a text book
- By Anne on 2024-10-12
Written by: Chantel Prat
-
Grasp
- The Science Transforming How We Learn
- Written by: Sanjay Sarma, Luke Yoquinto
- Narrated by: Neil Shah
- Length: 12 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
As the head of Open Learning at MIT, renowned professor Sanjay Sarma has a daunting job description: to fling open the doors of the MIT experience for the benefit of the wider world. But if you're going to undertake such an ambitious project, you first have to ask: How do we learn? What are the most effective ways of educating? And how can the science of learning transform education to unlock our potential, as individuals and across society?
-
-
A rationale and direction for educational reform
- By David Gaudet on 2021-05-28
Written by: Sanjay Sarma, and others
-
Knowing What We Know
- The Transmission of Knowledge: From Ancient Wisdom to Modern Magic
- Written by: Simon Winchester
- Narrated by: Simon Winchester
- Length: 14 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the creation of the first encyclopedia to Wikipedia, from ancient museums to modern kindergarten classes—this is Simon Winchester’s brilliant and all-encompassing look at how humans acquire, retain, and pass on information and data, and how technology continues to change our lives and our minds. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom?
-
-
Knowing
- By Paul on 2023-06-23
Written by: Simon Winchester
-
The Extended Mind
- The Power of Thinking Outside the Brain
- Written by: Annie Murphy Paul
- Narrated by: Annie Murphy Paul
- Length: 11 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Use your head. That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve got it exactly backwards. What we need to do, says acclaimed science writer Annie Murphy Paul, is think outside the brain. A host of “extra-neural” resources—the feelings and movements of our bodies, the physical spaces in which we learn and work, and the minds of those around us— can help us focus more intently, comprehend more deeply, and create more imaginatively.
-
-
Great Book with tangible ideas
- By Benny Eapen on 2022-09-06
Written by: Annie Murphy Paul
-
The Singularity Is Near
- When Humans Transcend Biology
- Written by: Ray Kurzweil
- Narrated by: George Wilson
- Length: 24 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: The union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.
-
-
Terrible Audio
- By SL on 2024-03-20
Written by: Ray Kurzweil