The Four
The Hidden DNA of Amazon, Apple, Facebook, and Google
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
The Four
Buy Now for $23.31
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Jonathan Todd Ross
-
Written by:
-
Scott Galloway
About this listen
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
©2017 Scott Galloway (P)2017 Penguin AudioYou may also enjoy...
-
The Algebra of Happiness
- Notes on the Pursuit of Success, Love, and Meaning
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 35 mins
- Unabridged
-
Overall4.5 out of 5 stars 109
-
Performance4.5 out of 5 stars 79
-
Story4.5 out of 5 stars 78
Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories.
-
4 out of 5 stars
-
A Good Listen
- By Sam Amin on 2019-09-06
Written by: Scott Galloway
-
The Algebra of Wealth
- A Simple Formula for Financial Security
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 25
-
Performance4.5 out of 5 stars 22
-
Story4 out of 5 stars 22
Today’s workers have more opportunities and mobility than any generation before. They also face unprecedented challenges, including inflation, labor and housing shortages, and climate volatility. Even the notion of retirement is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed is no longer enough. It’s time for a new playbook. In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy.
-
5 out of 5 stars
-
Sensible for 2024
- By JC on 2024-05-05
Written by: Scott Galloway
-
Post Corona
- From Crisis to Opportunity
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 5 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 117
-
Performance4.5 out of 5 stars 95
-
Story4.5 out of 5 stars 95
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses - like home exercise company Peloton, video conference software maker Zoom, and Amazon - woke up to find themselves crushed under an avalanche of consumer demand. Others - like the restaurant, travel, hospitality, and live entertainment industries - scrambled to escape obliteration.
-
5 out of 5 stars
-
Perfect way to focus on the future
- By Eric Dewhirst on 2021-01-01
Written by: Scott Galloway
-
Adrift
- America in 100 Charts
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 11
-
Performance4.5 out of 5 stars 10
-
Story4.5 out of 5 stars 10
We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions—is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change—change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class.
-
5 out of 5 stars
-
Insightful
- By Amazon Customer on 2023-03-07
Written by: Scott Galloway
-
DisneyWar
- Written by: James B. Stewart
- Narrated by: Patrick Lawlor
- Length: 25 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 41
-
Story5 out of 5 stars 39
DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.
-
5 out of 5 stars
-
Wonderful at contextualizing my childhood
- By Julia MacLennan on 2021-06-08
Written by: James B. Stewart
-
The Future of the Mind
- The Scientific Quest to Understand, Enhance, and Empower the Mind
- Written by: Michio Kaku
- Narrated by: Feodor Chin
- Length: 15 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 33
-
Performance4.5 out of 5 stars 23
-
Story4.5 out of 5 stars 23
For the first time in history, the secrets of the living brain are being revealed by a battery of high-tech brain scans devised by physicists. Now what was once solely the province of science fiction has become a startling reality. Recording memories, telepathy, videotaping our dreams, mind control, avatars, and telekinesis are not only possible; they already exist.
-
2 out of 5 stars
-
narrator bamboozled
- By Riley on 2022-08-11
Written by: Michio Kaku
-
The Algebra of Happiness
- Notes on the Pursuit of Success, Love, and Meaning
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 35 mins
- Unabridged
-
Overall4.5 out of 5 stars 109
-
Performance4.5 out of 5 stars 79
-
Story4.5 out of 5 stars 78
Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories.
-
4 out of 5 stars
-
A Good Listen
- By Sam Amin on 2019-09-06
Written by: Scott Galloway
-
The Algebra of Wealth
- A Simple Formula for Financial Security
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 25
-
Performance4.5 out of 5 stars 22
-
Story4 out of 5 stars 22
Today’s workers have more opportunities and mobility than any generation before. They also face unprecedented challenges, including inflation, labor and housing shortages, and climate volatility. Even the notion of retirement is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed is no longer enough. It’s time for a new playbook. In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy.
-
5 out of 5 stars
-
Sensible for 2024
- By JC on 2024-05-05
Written by: Scott Galloway
-
Post Corona
- From Crisis to Opportunity
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 5 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 117
-
Performance4.5 out of 5 stars 95
-
Story4.5 out of 5 stars 95
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses - like home exercise company Peloton, video conference software maker Zoom, and Amazon - woke up to find themselves crushed under an avalanche of consumer demand. Others - like the restaurant, travel, hospitality, and live entertainment industries - scrambled to escape obliteration.
-
5 out of 5 stars
-
Perfect way to focus on the future
- By Eric Dewhirst on 2021-01-01
Written by: Scott Galloway
-
Adrift
- America in 100 Charts
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 11
-
Performance4.5 out of 5 stars 10
-
Story4.5 out of 5 stars 10
We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions—is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change—change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class.
-
5 out of 5 stars
-
Insightful
- By Amazon Customer on 2023-03-07
Written by: Scott Galloway
-
DisneyWar
- Written by: James B. Stewart
- Narrated by: Patrick Lawlor
- Length: 25 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 41
-
Story5 out of 5 stars 39
DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.
-
5 out of 5 stars
-
Wonderful at contextualizing my childhood
- By Julia MacLennan on 2021-06-08
Written by: James B. Stewart
-
The Future of the Mind
- The Scientific Quest to Understand, Enhance, and Empower the Mind
- Written by: Michio Kaku
- Narrated by: Feodor Chin
- Length: 15 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 33
-
Performance4.5 out of 5 stars 23
-
Story4.5 out of 5 stars 23
For the first time in history, the secrets of the living brain are being revealed by a battery of high-tech brain scans devised by physicists. Now what was once solely the province of science fiction has become a startling reality. Recording memories, telepathy, videotaping our dreams, mind control, avatars, and telekinesis are not only possible; they already exist.
-
2 out of 5 stars
-
narrator bamboozled
- By Riley on 2022-08-11
Written by: Michio Kaku
What the critics say
“Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” (Brad Stone, Bloomberg Technology)
“As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.” (Publishers Weekly, The Top 10 Business Books of Fall 2017)
“Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.” (Calvin McDonald, CEO of Sephora)
What listeners say about The Four
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Kassandra Arsenault
- 2020-01-17
excellent read
this book was a great read. very easy to understand and well written. there was great inside throughout the book and it really made you think about the technology that surrounds us. one of my favourite reads
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 2018-08-06
An Unexpected Treat
I picked up this audiobook solely based on its cover, thinking it would be interesting to learn about the world’s most iconic companies. The history of “the four horsemen”, as the author calls them, is only a part of the story. The other half of the book, the better half in my opinion, is when the author compares the horsemen with other seemingly successful businesses like Uber and Airbnb. He closes with suggestions on how a budding entrepreneur can make adjustments in their work life to build a better career. This is a great book!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Jaime
- 2022-09-08
A balanced essay on a corporate global reach
Great introduction to the ever-changing digital landscape and how it creeps into our lives. There is just no escaping their influence.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Alexander Walsh
- 2017-10-15
excellent insights on the bleeding edge
a flurry of facts. I would have liked to hear more about how cryptocurrency and Smart Contacts could affect the four.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amazon Customer
- 2017-12-09
Great read!
Very captivating and great insight into the top four tech companies of our generation. Highly recommend this book in audio form.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall4 out of 5 stars
-
Performance5 out of 5 stars
-
Story4 out of 5 stars
- Samuel T-L
- 2020-07-08
intéressant pour 2016
livre intéressant sur la part du marché économique des 4 grandes compagnies américaines mais devient moins pertinent en 2020.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Jo R.
- 2020-10-04
Excellent Audio Book
The author does a great job explaining “The Four” and the race they are in for World domination. I greatly appreciated the tactics, techniques and manner in which they have reached these heights in business, even if some of them are far more cut throat than I would ever want to employ in my own startup. Overall a great book, highly recommended.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- M. B. O.
- 2022-09-23
Amazing Insight
Incredible!
One of the few books that make me say “I wish I had read it when it was first released”.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 2018-07-10
Phenomenal!
The perfect realization of society and our digital age. A must read for anyone interested in tech and just being successful.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Amazon Customer
- 2018-09-19
Insightful
Really interesting reading the different perspective of the 4 big giants - the good and more interesting the bad that people are not fully aware. #Audible1
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!