The Four
The Hidden DNA of Amazon, Apple, Facebook, and Google
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The Four
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Narrated by:
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Jonathan Todd Ross
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Written by:
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Scott Galloway
About this listen
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.
Just about everyone thinks they know how they got there.
Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
©2017 Scott Galloway (P)2017 Penguin AudioYou may also enjoy...
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Overall4.5 out of 5 stars 109
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Performance4.5 out of 5 stars 90
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5 out of 5 stars
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- By David F. on 2020-07-22
Written by: Eric Schmidt, and others
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Adrift
- America in 100 Charts
- Written by: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 15 mins
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Overall4.5 out of 5 stars 11
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Performance4.5 out of 5 stars 10
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- Written by: Marc Randolph
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Overall4.5 out of 5 stars 259
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Performance4.5 out of 5 stars 229
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Written by: Marc Randolph
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Overall4.5 out of 5 stars 118
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Performance4.5 out of 5 stars 96
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What the critics say
“Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” (Brad Stone, Bloomberg Technology)
“As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.” (Publishers Weekly, The Top 10 Business Books of Fall 2017)
“Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.” (Calvin McDonald, CEO of Sephora)
What listeners say about The Four
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Kassandra Arsenault
- 2020-01-17
excellent read
this book was a great read. very easy to understand and well written. there was great inside throughout the book and it really made you think about the technology that surrounds us. one of my favourite reads
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2018-08-06
An Unexpected Treat
I picked up this audiobook solely based on its cover, thinking it would be interesting to learn about the world’s most iconic companies. The history of “the four horsemen”, as the author calls them, is only a part of the story. The other half of the book, the better half in my opinion, is when the author compares the horsemen with other seemingly successful businesses like Uber and Airbnb. He closes with suggestions on how a budding entrepreneur can make adjustments in their work life to build a better career. This is a great book!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Jaime
- 2022-09-08
A balanced essay on a corporate global reach
Great introduction to the ever-changing digital landscape and how it creeps into our lives. There is just no escaping their influence.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alexander Walsh
- 2017-10-15
excellent insights on the bleeding edge
a flurry of facts. I would have liked to hear more about how cryptocurrency and Smart Contacts could affect the four.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 2017-12-09
Great read!
Very captivating and great insight into the top four tech companies of our generation. Highly recommend this book in audio form.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Samuel T-L
- 2020-07-08
intéressant pour 2016
livre intéressant sur la part du marché économique des 4 grandes compagnies américaines mais devient moins pertinent en 2020.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jo R.
- 2020-10-04
Excellent Audio Book
The author does a great job explaining “The Four” and the race they are in for World domination. I greatly appreciated the tactics, techniques and manner in which they have reached these heights in business, even if some of them are far more cut throat than I would ever want to employ in my own startup. Overall a great book, highly recommended.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- M. B. O.
- 2022-09-23
Amazing Insight
Incredible!
One of the few books that make me say “I wish I had read it when it was first released”.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Scott Mackintosh
- 2021-05-10
Good Read
this is a really good read if you want to get a handle on these companies and where they are going in the next little while. For useful information if you considering investing in these companies.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dave Wilder
- 2020-02-18
A MUST read for thinkers
This book really got me thinking about the good, the bad, the exciting and the terrifying of what big tech has done to our society.
It is incredibly well written, always interesting with a heavy dose of humour.
He is a natural storyteller with the intelligence and research of a professor. A cool professor though, the type you would see at the student bar hanging with students over a pitcher of cheap beer.
AWESOME read.
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