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The Generosity Factor

Discover the Joy of Giving Your Time, Talent, and Treasure

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The Generosity Factor

Written by: Ken Blanchard, S.Truett Cathy
Narrated by: Fred Stella
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About this listen

In the tradition of the bestselling book The One Minute Manager, authors Ken Blanchard and S. Truett Cathy, entrepreneur and founder of Chick-Fil-A restaurants, present The Generosity Factor--a parable that demonstrates the virtues of generosity.

It's the story of a meeting between the Broker--a young man on his way up the corporate ladder who has the illusion of success, yet deep inside feels insignificant--and the Executive--the CEO of a very large and successful company who claims the greatest joy in his life is his ability to give to others.

Thinking he might get a competitive edge by meeting with the Executive, the Broker's worldview is turned upside down as he talks to the Executive and hears the principles that form his life. He calls it The Generosity Factor—a way to give time, talent, treasure, and touch to those in need. Providing a unique twist on what it means to thrive in business, at home, and in life, this story will forever change your definition of success.

©2002 Blanchard Family Partnership/STC Literacy, LLC (P)2003 Zondervan Christian Living Fiction Genre Fiction Ministry & Evangelism Personal Success
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Unorthodoxed but effective business model

An enjoyable story portraying the true business practices of Chick-Fil-A which,although counter-intuitive, propelled the business into success. The story brought the points across in an enjoyable manner.
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