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The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition

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The Goal

Written by: Eliyahu M. Goldratt, Jeff Cox
Narrated by: uncredited
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In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd. Entrepreneurship Genre Fiction Literary Fiction Management & Leadership Marketing Marketing & Sales Personal Success Small Business & Entrepreneurship Workplace & Organizational Behaviour Business Management Marriage Leadership Process Improvement
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This, besides coming across clearly as a good story, also gives a good insight into correct thinking in the business world.

Recommended!

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How every leader should be focusing on keeping the flow - no line should have the downtime!!!

Operational Excellence

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Awesome on each point: narrators, effects, story, performance, learning... You have to listen if you want to improve your life.

Awesome

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This was a great book that managed to break down a complex subject of operational efficiency into a way that persons not familiar with manufacturing could even understand.

Interactive audio made it easy to be captured into the plot.
#Audible1

Simplified manufacturing efficiency concepts

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This is the first time I read (heard on Audible) a non-fiction book that narrated as a story. I thoroughly enjoyed it. The narration is excellent and very dramatic, almost like watching a movie. The concept covered in the books is rather old, understandably. But it may have been revolutionary when it may be come out. But this way of narrating complex non-fiction topics should be used more often.

Best story telling format for a non-fiction book

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