LIMITED TIME OFFER | Get 3 months for $0.99 a month

$14.95/mo thereafter - terms apply.
The Goal cover art

The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition

 Preview
Get this deal Try for $0.00
Offer ends January 29, 2026 11:59pm PT.
Just $0.99/mo for your first 3 months of Audible.
1 audiobook per month of your choice from our unparalleled catalog.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at $14.95/mo after 3 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

The Goal

Written by: Eliyahu M. Goldratt, Jeff Cox
Narrated by: uncredited
Get this deal Try for $0.00

$14.95/mo after 3 months. Cancel anytime. Offer ends January 29, 2026 11:59pm PT.

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $31.15

Buy Now for $31.15

About this listen

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd. Entrepreneurship Management & Leadership Small Business & Entrepreneurship Workplace & Organizational Behaviour Business Management Marriage Leadership Process Improvement
All stars
Most Relevant
This, besides coming across clearly as a good story, also gives a good insight into correct thinking in the business world.

Recommended!

Something went wrong. Please try again in a few minutes.
How every leader should be focusing on keeping the flow - no line should have the downtime!!!

Operational Excellence

Something went wrong. Please try again in a few minutes.
Awesome on each point: narrators, effects, story, performance, learning... You have to listen if you want to improve your life.

Awesome

Something went wrong. Please try again in a few minutes.
This was a great book that managed to break down a complex subject of operational efficiency into a way that persons not familiar with manufacturing could even understand.

Interactive audio made it easy to be captured into the plot.
#Audible1

Simplified manufacturing efficiency concepts

Something went wrong. Please try again in a few minutes.
This is the first time I read (heard on Audible) a non-fiction book that narrated as a story. I thoroughly enjoyed it. The narration is excellent and very dramatic, almost like watching a movie. The concept covered in the books is rather old, understandably. But it may have been revolutionary when it may be come out. But this way of narrating complex non-fiction topics should be used more often.

Best story telling format for a non-fiction book

Something went wrong. Please try again in a few minutes.
See more reviews