The Great 8 Pillars
A C-Suite Guide for Optimizing B2B Marketing Operations
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
The Great 8 Pillars
Pre-order Now for $17.16
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Christopher Peer
-
Written by:
-
Christopher Peer
About this listen
Many manufacturing business owners see marketing as nothing more than smoke and mirrors.
When they do invest in marketing, they expect a measurable return on their investment. It doesn’t help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That “more, more, more” approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.
Christopher Peer knows there’s another way.
Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.
©2025 Christopher Peer (P)2025 Christopher Peer