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The Halo Effect

...and the 8 Other Business Delusions That Deceive Managers

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The Halo Effect

Written by: Phil Rosenzweig
Narrated by: Jim Manchester
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Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant.

In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more. The Halo Effect unmasks these delusions and replaces mistaken thinking with a sharper understanding of what drives business success and failure. Drawing on examples from leading companies - and mercifully free of business jargon - The Halo Effect is for those thinking managers who want to separate fact from fiction in the business world.

©2007 Phil Rosenzweig. All rights reserved. (P)2009 BBC Audiobooks America Entrepreneurship Management & Leadership Personal Success Small Business & Entrepreneurship Business Career Leadership Management Employment
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What the critics say

"Phil Rosenzweig has done us all a great service by speaking the unspeakable. His iconoclastic analysis is a very welcome antidote to the kind of superficial, formulaic, and dumbed-down matter that seems to be the current stock in trade of many popular business books. It's the right book at the right time." (John R. Kimberly, Henry Bower Professor of Entrepreneurial Studies, The Wharton School, University of Pennsylvania)
"Business books all too rarely combine real-world savvy with scientific rigor. Rosenzweig's book is an outstanding exception - it's a superb work and long overdue." (Philip E. Tetlock, Lorraine Tyson Mitchell II Chair in Leadership and Communication, Haas School of Business, University of California, Berkeley)
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