The Invisible Touch
The Four Keys to Modern Marketing
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Audible Standard 1-month free trial
The Invisible Touch
Buy Now for $18.23
-
Narrated by:
-
George K. Wilson
-
Written by:
-
Harry Beckwith
Business Week and New York Times best-selling author Harry Beckwith is one of the world’s most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm.
In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.
©2000 Harry Beckwith (P)2001 Recorded Books